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Boticário

@ Unlock 2025 (In-person & online)

Logo for Boticário

Founded in 1977 as a small compounding pharmacy inspired by the craft of cosmetics and the power of human connection, O Boticário was born from Miguel Krigsner’s vision to create a 100% Brazilian beauty brand grounded in quality, care, and innovation. What began as a tiny shop on Rua Saldanha Marinho has grown into Brazil’s most beloved beauty brand, part of Grupo Boticário, one of the largest beauty ecosystems in the world, with thousands of stores, presença em mais de 50 mil pontos de venda e um amplo portfólio multimarcas e multicanais.

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