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Na Coreia Tem | NCT Lab

@ Unlock 2025 (In-person & online)

Logo for Na Coreia Tem | NCT Lab

NCT Lab is the research, strategy, and cultural intelligence arm of Na Coreia Tem, dedicated to understanding and connecting Korean culture to Brazilian audiences through data, trends, and storytelling. By combining research (including the Dorameiro Census), behavioral analysis, market studies, strategic consulting, and cultural narrative development, NCT Lab serves as a bridge between brands, streaming platforms, creators, and communities passionate about Asian pop culture.

NCT Lab develops audience diagnostics, cultural branding projects, fandom activation strategies, product and campaign consultancy, and creative curation for events, content, and immersive experiences.

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