At CCXP, brands don’t just sponsor — they become part of the show. This panel brings together some of the most memorable and innovative brand experiences at CCXP, an event that has established itself as a global reference in brand entertainment and audience activation. Representatives from CCXP, Claro, Banco do Brasil, TikTok, and Heineken will share how they build authentic emotional connections with pop culture fans, turning each activation into a memorable moment within their business strategies. More than a marketing panel, it is a deep dive into how entertainment, fandoms, and immersive experiences are redefining the role of brands at major events.
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