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Entrepreneur with an MBA from Insper and over 27 years of experience in the B2B industry. As Chief Commercial Officer at Omelete Company and co-founder of CCXP and GameXP, he combines a background in agribusiness with a deep passion for pop culture. He leads commercial strategy, product development, and brand partnerships, focusing on driving sustainable growth through media, storytelling, and immersive live experiences that connect fans and global entertainment brands.