Natalia Bezerra Calixto

Natália Calixto serves as the Executive Director of Consumer Management at Grupo Boticário, bringing more than 14 years of expertise in media, CRM, and analytics. She holds a degree in Pharmacy from the University of São Paulo (USP) and an MBA in Administration and Marketing from FEA-USP. Her career also includes strategic roles at global leaders such as Google and Electrolux, strengthening her multidisciplinary approach to consumer strategy and digital transformation.