Unlock 2025 | FGV-EAESP

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Triple accredited business college in São Paulo.
I am here representing the Marketing Department, doing Research on Market Systems in Symbolic (Creative) Industries.

Contact email: fakeemail@bigfestival.com.br
Website: https://fgv.br
Country: Brazil
State: São Paulo

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Technological gatekeeping in Symbolic Industries

This project explores the connection between gatekeeping and marketing processes, examining recent developments in markets, market systems, and technology's growing influence as an active agent in marketing. I am focusing on a longitudinal study in creative industries, which is a primary example of a symbolic industry, one whose assets are mostly immaterial. Overall, it aims to reassert the importance of gatekeeping processes in marketing within symbolic industries, particularly during this period of radical technological transformation. It will explore how these processes evolve from inception to maturity and examine the roles of professionals, communities, and consumers.

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@ Unlock 2025 (ONLINE AND IN PERSON) fakeemail@fakedomain.com Phone: +551100000000 LinkedIn